Cross-MediaCampaign
My senior project, and the campaign that earned me a silver medal for outstanding effort and academic achievement.
Insight-driven concept
The campaign, UnPlugged, developed for Sundhedsstyrelsen, addresses the increasing impact of digital media on young people’s well-being, sleep, concentration, and relationships. The project began with thorough research, including surveys, documentation, and design modeling, to ensure a concept rooted in insight and user understanding.
The campaign is built around values of community, curiosity, and innovation, aiming to engage young people as active participants and ambassadors, promoting dialogue, balance, and presence in everyday life.
Bringing the idea to life
The visual and experiential concept uses bold contrast colors, playful aesthetics, and interactive elements to capture attention and communicate the message.
Artistic installations in public spaces invited young people to leave comments that were displayed digitally, creating engagement and fostering a sense of community. Complementary activities such as guerilla marketing and a hackathon encouraged participation and creativity, making offline time appealing and fun.
The campaign demonstrates the ability to combine strategy, concept, and visual execution into a cohesive, engaging experience that encourages real-world interaction and social impact.
